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Analytics, Privacy
& Performance

Practical articles on building privacy-respecting websites, understanding your analytics data, and improving page performance.

Privacy & Analytics Dec 10, 2025 · 6 min read

Why We Ditched Google Analytics (And What We Use Instead)

GA4 is free, but the real cost is your visitors' privacy, your page speed, and the hours you'll spend configuring consent banners. Here's what we switched to and why.

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Privacy & Analytics Jan 14, 2026 · 7 min read

Cookie-Free Analytics: How It Works and Why It Matters for GDPR

You've heard that some analytics tools don't need cookie consent banners. But how do they actually identify sessions without a cookie? We explain the technique and the privacy trade-offs.

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Performance Feb 5, 2026 · 5 min read

The 45 KB Analytics Tax — And How to Reduce It to 2 KB

Your analytics script is probably the heaviest third-party resource on your page. We break down what GA4's script actually does, why it's so large, and how to replace it without losing anything meaningful.

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Analytics, Privacy & Performance

Why We Ditched Google Analytics (And What We Use Instead)

Cookie-Free Analytics: How It Works and Why It Matters for GDPR

The 45 KB Analytics Tax — And How to Reduce It to 2 KB

Ready to try privacy-first analytics?

Analytics, Privacy
& Performance