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GA4 is free — but you pay with your visitors' data, a 45 KB page-load penalty, and hours of GDPR compliance work every year. Here's how we compare feature by feature.
Google Analytics 4 is the dominant analytics platform — used by more than 55% of all websites. Its power comes at a cost: every page load includes a 45 KB JavaScript bundle that communicates with Google's servers, feeding advertising models. Under GDPR and CCPA, deploying GA4 without a consent management platform (CMP) and explicit opt-in is legally risky. Web Analyzer App collects only the data needed for analytics — no cross-site tracking, no IP storage, no third-party data sharing — so you can understand your traffic without a cookie banner and without exposing visitor data to an ad network.
| Özellik |
|
Google Analytics |
|---|---|---|
| Tracker script size | ✓ 2 KB (async) | ~45 KB (render-blocking) |
| Cookie consent required | ✓ No — cookie-free | Yes (GDPR requires it) |
| Data shared with Google | ✓ Never | Yes — ad network & ML models |
| IP address stored | ✓ No — geo derived only | Yes (anonymised opt-in) |
| Data sampling | ✓ Never — 100% of hits | Yes on high-traffic free plan |
| Session-level page paths | Yes — full history | Yes |
| Real-time dashboard | Yes | Yes |
| Custom events | Yes | Yes |
| Conversion goals & funnels | Yes (Pro) | Yes |
| Visitor journey timeline | ✓ Yes | Not at session level |
| Uptime monitoring | ✓ Yes (Pro) | No |
| Google Ads integration | ✗ No | Yes (native) |
| BigQuery export | ✗ No | Yes (GA360 / free) |
| GDPR-compliant by default | ✓ Yes | Requires configuration |
| Pricing | Free + $14.99/mo Pro | Free (with data trade-offs) |
Kararımız
GA4 is the right choice if you need deep attribution modelling, ad-audience integration, or BigQuery exports. Web Analyzer App is the right choice if you value visitor privacy, a simple dashboard, and analytics that work without a cookie banner.
If you currently use GA4 purely for page-level traffic insights — sessions, bounce rate, top pages — you can migrate to Web Analyzer App in under 10 minutes by replacing one script tag. You get cleaner data (no bot traffic noise), a faster page load, and full GDPR compliance by default. The only things you lose are GA4's ad-attribution features and BigQuery export, which most sites never use anyway.
Kredi kartı gerekmez. 2 dakika içinde çalışır duruma gelir.
Visitors
0
+23.4%
Page Views
0
+31.2%
Bounce
34.2%
-5.1%
2 KB'lık bir komut dosyasıyla gizlilik öncelikli analizler. Çerez yok, izin banner'ı yok. Sonsuza kadar özgür.
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